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Consumer Behavior and Marketing
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Learning Material
Title
Volume
Introduction to Consumer Behavior
5.89 MB
<p>Introduction to Consumer Behavior</p>
Psychological Foundations of Consumer Behavior
5.89 MB
<p>Psychological Foundations of Consumer Behavior</p>
Social and Cultural Influences on Consumer Behavior
5.89 MB
<p>Social and Cultural Influences on Consumer Behavior</p>
Consumer Decision Making Process
5.89 MB
<p>Consumer Decision Making Process</p>
Market Segmentation and Targeting
5.89 MB
<p>Market Segmentation and Targeting</p>
Branding and Brand Loyalty
5.89 MB
<p>Branding and Brand Loyalty</p>
Advertising and Promotion Strategies
5.89 MB
<p>Advertising and Promotion Strategies</p>
Consumer Satisfaction and Post-Purchase Behavior
5.89 MB
<p>Consumer Satisfaction and Post-Purchase Behavior</p>
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