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Cultural and Social Factors in Marketing
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Learning Material
Title
Volume
Introduction to Cultural and Social Factors in Marketing
5.89 MB
<p>Introduction to Cultural and Social Factors in Marketing</p>
Understanding Culture and Its Impact on Consumer Behavior
5.89 MB
<p>Understanding Culture and Its Impact on Consumer Behavior</p>
Social Class and Its Influence on Buying Decisions
5.89 MB
<p>Social Class and Its Influence on Buying Decisions</p>
Reference Groups and Opinion Leaders in Consumer Behavior
5.89 MB
<p>Reference Groups and Opinion Leaders in Consumer Behavior</p>
Cross-Cultural Marketing and Global Consumer Trends
5.89 MB
<p>Cross-Cultural Marketing and Global Consumer Trends</p>
Gender and Age-Based Marketing Strategies
5.89 MB
<p>Gender and Age-Based Marketing Strategies</p>
Cultural Symbols, Rituals, and Their Significance in Marketing
5.89 MB
<p>Cultural Symbols, Rituals, and Their Significance in Marketing</p>
Social Media and Digital Marketing in a Cultural Context
5.89 MB
<p>Social Media and Digital Marketing in a Cultural Context</p>
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