About this class
Innovation is the successful development of competitive advantage; it is the presence of innovation that distinguishes the entrepreneur from others. Innovation must therefore, increase competitiveness through efforts aimed at the rejuvenation, renewal, andredefinition of organization, their markets or industries, if businesses are to be deemed entrepreneurial. Innovation is very germane in business today, without which, organizations will not be able to gain competitive success or advantage. That is, for organizations to survive, grow and maximize desired profitable outcome, they demand innovation. It is important to note that innovation begins with creativity as both terms are often used interchangeably.
This module, therefore, is to expose the reader to and explain vividly what innovation is all about. The module will also examine the essence of managing innovation and change in the realization of organizational goals.
More so, at the end of this discourse, this module would have established why innovation is a key outcome of individual firms or companies, as well as society that seeks for economic development with vivid illustration and examples applicable and appropriate for the subject matter. It is a cohesive process of creativity, risk taking, opportunity identification, innovation and value addition.
