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Introduction to Media Markets
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Learning Material
Title
Volume
Chapter 1: Introduction to Media Markets
5.89 MB
<p>Chapter 1: Introduction to Media Markets</p>
Chapter 2: Media Economics and Industry Overview
5.89 MB
<p>Chapter 2: Media Economics and Industry Overview</p>
Chapter 3: Market Structures in Media
5.89 MB
<p>Chapter 3: Market Structures in Media</p>
Chapter 4: Consumer Behavior in Media Consumption
5.89 MB
<p>Chapter 4: Consumer Behavior in Media Consumption</p>
Chapter 5: Advertising and Media Revenue Models
5.89 MB
<p>Chapter 5: Advertising and Media Revenue Models</p>
Chapter 6: Regulation and Policy in Media Markets
5.89 MB
<p>Chapter 6: Regulation and Policy in Media Markets</p>
Chapter 7: Emerging Trends in Digital Media
5.89 MB
<p>Chapter 7: Emerging Trends in Digital Media</p>
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