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Marketing Psychology and Consumer Behavior
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Learning Material
Title
Volume
Introduction to Marketing Psychology and Consumer Behavior
5.89 MB
<p>Introduction to Marketing Psychology and Consumer Behavior</p>
Theories and Models of Consumer Behavior
5.89 MB
<p>Theories and Models of Consumer Behavior</p>
Motivation and Emotion in Consumer Decision Making
5.89 MB
<p>Motivation and Emotion in Consumer Decision Making</p>
Perception and Attention in Marketing
5.89 MB
<p>Perception and Attention in Marketing</p>
Learning and Memory Processes in Consumer Behavior
5.89 MB
<p>Learning and Memory Processes in Consumer Behavior</p>
Attitudes, Beliefs, and Attitude Change
5.89 MB
<p>Attitudes, Beliefs, and Attitude Change</p>
Social Influence and Group Dynamics in Consumer Behavior
5.89 MB
<p>Social Influence and Group Dynamics in Consumer Behavior</p>
Consumer Decision Making and Purchase Process
5.89 MB
<p>Consumer Decision Making and Purchase Process</p>
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