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Applied Probability Models In Marketing
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Learning Material
Title
Volume
Unit 1: Bayesian Methods for Market Segmentation
5.89 MB
<p>Bayesian Methods for Market Segmentation</p>
Unit 2: Multivariate Time Series Models for Marketing Analytics
5.89 MB
<p>Multivariate Time Series Models for Marketing Analytics</p>
Unit 3: Stochastic Modeling of Customer Lifetime Value
5.89 MB
<p>Stochastic Modeling of Customer Lifetime Value</p>
Unit 4: Hidden Markov Models in Customer Behavior Analysis
5.89 MB
<p>Hidden Markov Models in Customer Behavior Analysis</p>
Unit 5: Advanced Markov Chain Models in Marketing Attribution
5.89 MB
<p>Advanced Markov Chain Models in Marketing Attribution</p>
Unit 6: Monte Carlo Simulation in Marketing Decision Making
5.89 MB
<p>Monte Carlo Simulation in Marketing Decision Making</p>
Unit 7: Copula Models for Dependence Analysis in Marketing
5.89 MB
<p>Copula Models for Dependence Analysis in Marketing</p>
Unit 8: Nonparametric Bayesian Methods for Market Response Modeling
5.89 MB
<p>Nonparametric Bayesian Methods for Market Response Modeling</p>
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