About this class
Strategic Marketing Management
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Learning Material
Title
Volume
1. Introduction to Strategic Marketing Management
5.89 MB
<p>Introduction to Strategic Marketing Management</p>
2. Analysis of Marketing Environment
5.89 MB
<p>Analysis of Marketing Environment</p>
3. Consumer Behavior and Segmentation
5.89 MB
<p>Consumer Behavior and Segmentation</p>
4. Strategic Market Planning and Positioning
5.89 MB
<p>Strategic Market Planning and Positioning</p>
5. Product and Brand Strategy
5.89 MB
<p>Product and Brand Strategy</p>
6. Pricing Strategies and Value Creation
5.89 MB
<p>Pricing Strategies and Value Creation</p>
7. Distribution and Channel Management
5.89 MB
<p>Distribution and Channel Management</p>
8. Integrated Marketing Communications and Digital Strategy
5.89 MB
<p>Integrated Marketing Communications and Digital Strategy</p>
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.JPG)